Marketing Budgets for Homes in Nanaimo: How to Showcase Every Property

When it comes to marketing luxury homes, you need a top-notch strategy. Stunning photos are essential, and video tours should not only highlight the home’s spaciousness but also showcase the beauty of the area—whether it’s Nanaimo’s own coastal charm, nearby mountain views, or local parks. As David McHugh, a real estate expert from LIV Sotheby’s International Realty, says:

“Today’s affluent buyers care not only about the property but also about the lifestyle it offers. They envision their family enjoying the space and see it as a hub for family gatherings.”

In addition to videos and photos, floor plans are also helpful, especially for large or unique homes. A standout marketing campaign could even include a launch event like a styled open house or another memorable experience.

Most luxury real estate agents know these marketing tactics for high-end properties well. But what about Nanaimo’s more modest homes? They deserve a chance at the best sale price, too, right?

While the marketing budget for a smaller listing may not be as high as for a multimillion-dollar property, savvy agents still know how to craft effective campaigns, even on a budget.

Budgeting for Real Estate Photography and Marketing in Nanaimo

Laura Ure, a real estate marketing specialist, suggests this: “If the home being sold is for $2,000,000 could easily have $20,000 go into marketing it.” Essentially, about 1% of the sale price could go toward promoting the property. For smaller homes, this might be a little tighter, but still achievable.

Real estate author Jerry Rossi proposes a simple formula: “A good rule of thumb for real estate practitioners is that marketing budgets should equal about 10 percent of their commission income …”

So, if the agent earns 3% on a sale, the marketing budget would be around 0.3% of the sale price.

A marketing campaign for a $700,000 property:

Let’s look at some examples for Nanaimo homes in different price ranges to see how this budget translates:

A $700,000 home in Nanaimo

  • 0.3% of the sale price = $2,100 With this budget, an agent could cover:
  • High-quality photos including aerial shots
  • A video tour of the home and area
  • Vertical short-form video for social media
  • Home staging if needed
  • A floor plan
  • 3D tour
  • Flyers
  • Plus some funds for online ads and more

A $200,000 home in Nanaimo

  • 0.3% of the sale price = $600 This could cover:
  • High-quality photos including aerial shots
  • A video tour
  • Vertical short-form video for social media
  • A floor plan

While this may not be as comprehensive as the campaign for a high-value property, it still makes the home stand out in its market.

Why Every Home Needs Professional Photos

High-quality visual marketing matters, regardless of a property’s price. Every home in Nanaimo deserves to be shown in its best light, and the photos you use directly impact the number of interested buyers, and the agent’s reputation.

For real estate agents in Nanaimo looking to boost their marketing efforts, bringing in a professional real estate photographer for each listing will help homes—and your brand—stand out in the market.